Bluechip NFT project Moonbirds signs with Hollywood talent agents UTA

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The NFT-focused company was founded by early-stage Facebook and Twitter capitalist Kevin Rose, and decorator Justin Mezzell successful February 2022. The institution besides has the Proof Collective and Oddities NFT collections successful its catalog.

Announcing the determination via Twitter connected Jan. 6, Rose suggested that the extremity of the woody is to get the Moonbirds marque known connected a “global” mainstream scale, arsenic opposed to conscionable being recognized arsenic a large hitter successful the Web3 space.

“What does UTA bring to the table? They are 1,400 radical strong, with divisions successful film, television, music, video games, sports, books, branding and licensing, speaking, marketing, good arts, broadcast, and more,” helium said.

PROOF, the institution down the top-tier NFT task Moonbirds, has signed a practice woody with large Hollywood endowment agents United Talent Agency (UTA).

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— Gary Vaynerchuk (@garyvee) January 6, 2023

Explaining the determination a spot further, Rose noted that UTA volition enactment connected PROOF’s behalf to assistance “vet, broker, and execute partnerships and enlargement opportunities crossed a assortment of fields.”

The Ethereum-based Moonbirds task launched successful April 2022 and consists of 10,000 8-bit owl-themed avatar NFTs. To date, it has generated astir $619.5 cardinal worthy of secondary income according to information from CryptoSlam.

That fig makes Moonbirds the eleventh highest-selling postulation connected the NFT market, with its nearest competitors being twelfth-placed Doodles astatine $553 cardinal and tenth-placed CloneX astatine $794.9 million.

Top 12 selling NFT projects of each time: CryptoSlam

Despite the supposedly bullish UTA announcement, Moonbirds’ 24-hour income measurement has dropped a hefty 57.86%, with $442,747 worthy of Moonbirds NFT changing hands during that clip frame. Over a seven-day clip framework however, trading volumes are inactive up by 63.74%.

The determination from Moonbirds follows different large names successful the NFT abstraction to question retired Hollywood deals.

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CryptoPunks founders Larva Labs were the archetypal ones to pave the way backmost successful September 2021, signing a woody with UTA to correspond the firm’s IP crossed TV, film, video games, licensing and publishing.

The adjacent period Yuga Labs — which present owns CryptoPunks — followed suit by signing up with UTA to propulsion the Bored Ape Yacht Club IP into movies, TV, euphony and gaming. While the astir caller occurrence earlier PROOF was the woody betwixt UTA competitors WME and NFT start-up Boss Beauties.

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