NFTs and Metaverses in 2023: Comprehensive Guide

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NFTs and metaverses were the hottest segments of the Web3 sphere successful Q1, 2021-Q2, 2022. However, arsenic U.Today covered successful its erstwhile guide, some were the worst sufferers of the ongoing Crypto Winter.

That said, the close infinitesimal has travel to cheque retired the prospects of non-fungible tokens and blockchain metaverses for 2023. In this text, we volition reappraisal a fig of promising trends and absorbing projects arsenic good arsenic a mates of assets important for this sphere.

NFTs and metaverses:  What to expect successful 2023?

As markets are inactive trapped successful a bearish recession, determination are immoderate trends that mightiness signifier the aboriginal of the NFT and metaverses conception successful 2023:

  • New monolithic inflow of VC-driven superior is unlikely, truthful aged heavyweights volition beryllium dominating the market;
  • Both NFTs and metaverses volition mature step-by-step: the marketplace volition not beryllium funny successful copycats of overhyped "Apes," "Mutants" and truthful on;
  • More usage cases volition beryllium explored successful real-world segments: tokenized certificates, diplomas, permissions, validation labels and badges, etc.;
  • Metaverses volition beryllium utilized for marque promotion and for conversations among users;
  • Metaverse-as-a-Service (MaaS) platforms volition summation traction;
  • Once bearish marketplace is over, tokens associated with metaverses, NFT marketplaces, GameFis, Move-to-Earn and different related segments volition beryllium rocketing erstwhile again;
  • Despite the caller procreation of tokens that mightiness look successful this sphere, the "old" metaverse and NFT-centric tokens volition besides summation value.

In short, we cannot beryllium definite that metaverses and NFTs volition beryllium the hottest conception of the upcoming bull tally arsenic they were successful 2020-2021, but of people they volition stay charismatic for investors of assorted types. With the maturation of the Web3 segment, metaverses and NFTs amusement nary signs of exhaustion.

What are NFTs?

A non-fungible token, oregon NFT, is simply a peculiar benignant of integer (blockchain-based) token oregon cryptocurrency. In this case, "non-fungible" means that it cannot beryllium replaced by its equivalent: the uniqueness of each non-fungible token tin beryllium verified. That said, each USDT is adjacent to immoderate different USDT, portion each Bored Apes Yacht Club token is simply a unsocial one.

Technically, a non-fungible token is simply a certificate of ownership. By "owning" this oregon that NFT, we mean that relationship XYZ connected blockchain ABC (Ethereum, BNB Chain, Polygon oregon immoderate different programmatic blockchain that supports astute contracts) is considered an proprietor of NFT #123 starting from this oregon that block.

Typically, each NFT token includes the cryptocurrency token itself (smart contract) and associated portion of contented (image, song, video, document, substance and truthful on). By purchasing NFT #123 token, its purchaser besides gets the related content, and, successful immoderate cases, IP rights for this content.

How to bargain NFTs

Non-fungible tokens (NFTs) tin beryllium purchased done NFT marketplaces, a peculiar people of trading level utilized for NFT auctions. Auctions stay the astir fashionable mode of selling NFTs. To measurement terms dynamics, traders and analysts way the "floor price," the starting terms level of the auction.

However, immoderate NFTs are offered with fixed rates. Typically, this applies to low-cost collections with prices not exceeding 0.1-0.2 Ether (ETH). Also, immoderate NFT projects administer their tokens for escaped among participants of the airdrops. In this case, supporters are invited to "claim" NFTs anterior to their distribution.

01Low-cost NFTs with fixed prices // Image by OpenSea

Also, in-game NFTs tin beryllium awarded arsenic bonuses for completing missions oregon winning successful tournaments. Tokenized onshore plots tin beryllium claimed by holders of this oregon that sum of halfway autochthonal crypto assets of GameFi.  To sum up, NFTs tin beryllium integrated into assorted economical designs from intuitive to multi-level and sophisticated.

How to make an NFT and merchantability it

As large non-fungible token collections spiked to record-breaking prices successful 2021, much and much Web3 users are seeking the opportunities to effort their manus astatine integer creation creation, promotion and trading. Here are immoderate options for those who are going to make NFTs without erstwhile expertise.

How to make NFTs with Remix

Tech-savvy users tin effort to make integer tokens connected Ethereum (ETH), Polygon (MATIC) and different EVM-compatible chains from scratch.

To bash so, we request to customize the Remix integrated improvement situation (IDE), upload our contented to the Inter-Planetary File System (IPFS), download ready-made codification templates by OpenZeppelin (for ERC-721, the modular for tokens for Ethereum’s NFTs) and compile the codification done a built-in compiler.

02Ready-made OpenZepellin NFT template disposable successful Remix Web Interface IDE // Image by Remix

In bid to deploy newly-created NFTs to the Ethereum (ETH) network, we request to link our MetaMask with an disposable equilibrium to grip state costs. Gas costs tin beryllium covered with "real" Ethers (ETH) oregon testnet tokens from faucets connected the Goerli and Kovan testnets.

These operations necessitate a basal level of expertise successful Solidity, a halfway Ethereum programming language. As such, cryptocurrency users with nary programming skills typically take no-code environments wherever NFTs tin beryllium created successful a Lego-like manner.

How to make NFTs with nary code

On the bulk of NFT marketplaces, NFTs tin beryllium created without adjacent a azygous enactment of code. For instance, connected OpenSea, to mint an NFT and commencement offering it, users conscionable request to participate "Create" mode and integrate their MetaMask oregon immoderate different noncustodial wallet for the Ethereum (ETH) network.

Then, the strategy volition inquire you to upload the content, wage a minting interest and commencement offering. However, determination is different accidental to commencement offering NFTs without paying state fees. For instance, Mintable exertion allows its users to make NFTs wholly escaped of complaint acknowledgment to its integration with Immutable X (IMX) second-layer solution.

03Gasless NFT minting via Mintable // Image by Mintable

On Mintable, users tin besides make NFTs by conscionable uploading contented and connecting MetaMasks to Mintable’s platform. By choosing the "gasless minting" option, users tin commencement moving with caller NFTs without the necessity of paying state fees.

NFT collections to ticker successful 2023

As we mentioned above, some aged and recently launched NFT collections volition look charismatic for investors successful 2023. As such, the close infinitesimal has travel to observe aged champions connected and promising newcomers to the NFT market.

Mutant Apes

Mutant Apes Yacht Club, oregon Mutant Apes, is an offshoot of Bored Apes Yacht Club (BAYC), the astir costly and overhyped NFT postulation of the Web3 segment. MAYC features 20,000 Mutant Ape-themed NFTs; the archetypal procreation was created connected Aug. 28, 2021. Yuga Labs, creator of BAYC, announced that Mutant Apes tin lone beryllium minted by BAYC holders by "exposing existing Bored Apes to a vial of Mutant Serum."

04Top Mutant Apes Yacht Club NFTs connected OpenSea // Image via OpenSea

Technically, this means the integration of BAYC token with the Serum NFT astute contract. At the aforesaid time, 50% of the archetypal procreation was sold done a Dutch auction that raised $96 cardinal successful little than 1 hour.

This postulation was launched to pull an further assemblage to the NFT conception aft BAYC tokens were sold off. As of property time, the postulation is the 2nd largest NFT driblet by marketplace capitalization. Its level terms peaked astatine 40 Ethers (ETH) successful April 2022.


Released successful January, 2022 by Churi Labs, a Los-Angeles based afloat anonymous integer creator team, Azuki postulation features 10,000 avatars successful the Japanese style. All Azuki avatars are commonly referred to arsenic The Garden. Every quality comes with its ain hairsbreadth style, garments and accessories: immoderate of them are portrayed with swords, a cupful of coffee, a skate committee and truthful on. The collection’s plan is curated by Zagabond, Hoshiboy and Location TBA, veterans of Meta (formerly Facebook).

05Azuki NFTs postulation main website // Image by Azuki

The Azuki merchandise pays homage to accepted Japanese anime art. The archetypal merchandise of Azukis featured 8,700 avatars priced astatine $3,400 each. The archetypal procreation of Azukis was sold retired successful a substance of minutes. Another information of NFTs was released by developers successful a backstage merchantability that raised $2 million.

Not dissimilar MAYC, Azuki’s popularity exploded successful Q1, 2022, portion its level terms besides leaped teh milestone of 40 Ethers per token. Azuki NFTs are disposable connected LooksRare and OpenSea marketplaces.


CloneX is simply a typical of a caller procreation of NFT projects launched successful mid-2022. CloneX is the archetypal mainstream postulation by RTFKT (pronounced “artifact”), a starring metaverse workplace acquired by Nike. Developed successful concern with apical Japanese creator Takashi Murakami, CloneX made it into the elite nine of the blue-chip NFT collection.

06CloneX NFTs postulation main website // Image by CloneX

A full of 20,000 CloneX NFT avatars beryllium to six “regular” subclasses, oregon DNA types: human, robot, angel, demon, reptile, undead and 2 premium subclasses: Murakami clones and aliens. CloneX NFTs are disposable connected assorted platforms, including OpenSea, Rarible, X2Y2, LooksRare and CloneX’s main domain.

CloneX’s level terms printed its all-time precocious successful April 2022 astatine 19.5 Ethers (ETH).

NFT marketplaces to ticker successful 2023

While much and much projects are starting to merchantability their tokens done built-in modules connected main websites, NFT marketplaces stay cardinal elements of the segment’s infrastructure.


Launched successful 2020 successful Moscow by Alex Salnikov and Alexei Falin, Rarible marketplace promotes itself arsenic 1 of the archetypal cross-chain NFT aggregators. The level offers a seamless and newbie-friendly method ground for NFT collections connected Ethereum (ETH) and EVM-compatible blockchains.

Rarible’s sidesplitting diagnostic is its halfway autochthonal cryptocurrency RARI that underpins the tokenomic plan of the marketplace. RARI is some a inferior and governance asset: the protocol migrates to a afloat decentralization exemplary to guarantee just and inclusive task governance.

Also, RARI tokens tin beryllium staked to make periodic rewards successful veRARI assets proportionally to the magnitude of tokens locked.

Binance NFT

Binance NFT is simply a non-fungible token marketplace by world-leading cryptocurrency ecosystem Binance (BNB). Launched successful June 2021, Binance NFT, successful the archetypal six months of its operations evolved into the world’s largest curated marketplace for integer art. Initially, Binance NFT was designed arsenic a multi-chain marketplace that supports some BNB Chain (then-Binance Smart Chain) and Ethereum.

Binance NFT works arsenic a level for new-gen artists arsenic good arsenic for the tokenized collections of the world’s astir salient artists: it sold NFTs with artwork by da Vinci and Van Gogh from St. Petersburg’s State Hermitage Museum.

Also, Binance NFT is good known owed to its collaborations with media, sports and civilization celebrities, arsenic good arsenic for its acquisition programme for Web3 enthusiasts funny successful NFTs.


Launched successful January 2022, LooksRare (LOOKS) is simply a first-of-its-kind rewarding NFT marketplace arsenic its halfway autochthonal plus LOOKS is designed to stimulate trading activity. “By NFT people, for NFT people” is its motto that highlights its community-driven attack to improvement and marketing.

To pull users from the largest NFT marketplace OpenSea, the LooksRare squad airdropped LOOKS to each OpenSea users that were progressive successful H2, 2021. LOOKS tokens tin besides beryllium staked to make periodic rewards successful the token itself oregon Wrapped Ethers (WETH); APY rates for immoderate staking programs surpass 50%.

LooksRare imposed 2% income fees connected each offerings, which is little than that of OpenSea. Also, to assertion LOOKS tokens, LooksRare users were required to database astatine slightest 1 NFT connected the marketplace. In aboriginal 2022, the level was criticized for alleged “wash trading” arsenic its clients were selling NFTs to themselves to make enactment rewards successful LOOKS.

What is the metaverse?

The precise word “metaverse” was coined by American sci-fi writer Neal Stephenson successful his 1992 caller Snow Crash. In general, metaverses should beryllium referred to arsenic blase ecosystems with virtual world (VR) oregon augmented world (AR) instruments that are designed to reflector real-world experiences.

Meanwhile, successful the cryptocurrencies sphere, this word is utilized to picture each integer products (games, simulators, VR/AR locations) with immersive elements wherever blockchains are utilized for information transfer. Most commonly, cryptocurrencies are someway utilized arsenic outgo methods successful projects that are marketed arsenic metaverses.

Metaverses successful crypto gained popularity during the 2020-2021 bullish recovery. However, the wide explanation of what metaverse is has not ossified yet. As such, this word is utilized arsenic a selling instrumentality for the immense bulk of teams promoting their products arsenic metaverses.

Why is everyone talking astir metaverses?

Largely, the hype astir metaverses should beryllium attributed to skyrocketing prices of associated cryptocurrencies successful the 2021 bullish run. Namely, The Sandbox (SAND) rocketed by 1,000% successful October 2021, portion Axie Infinity (AXS) demonstrated a mind-blowing 50x tally successful Q3, 2021. During the aforesaid period, Illuvium (ILV) rocketed by 60x. Meanwhile, by property time, each these cryptocurrencies are changing hands down 93-98% from the all-time high.

07Price show of AXS, a cardinal metaverse token // Image by CoinMarketCap

The aforesaid rallies were registered successful the segments of in-game assets and objects from virtual instrumentality and tools to onshore plots and buildings that tin make passive income for their owners.

Also, the 2021 metaverse euphoria was triggered by assertive selling fueled by immense selling budgets spent by corporations and VCs connected supporting their metaverse ventures. That said, contempt the information that the metaverse conception looks truly promising and ground-breaking successful immoderate ways, the caller involvement spike was made by marketers, not engineers.

How to make metaverse game

As caller segments started making waves, the adjacent procreation of enthusiasts began trying to find retired however to make metaverses themselves. Actually, this ambitious task cannot beryllium created without circumstantial coding, engineering and plan skills.

Simply put, creators of metaverses should commencement by gathering a “frontend,” i.e., the Web2-like gaming environment, a “regular” video game. Then, an architecture of astute contracts should beryllium created successful languages Solidity, Rust oregon Move. It should bespeak the economics and gameplay logics of the game.

Then, the metaverse database should beryllium moved to IPFS — not dissimilar our erstwhile acquisition of gathering NFTs collections. To marque the gaming acquisition much immersive, metaverse creators tin connect an further furniture of AR/VR modules. Then, each 3 parts — IPFS-stored database, frontend and astute contracts — should beryllium integrated betwixt each other.

Metaverses to ticker (and play!) successful 2023: Projects

While galore projects successful the NFT and metaverse spheres ceased improvement and selling efforts, immoderate teams are inactive delivering connected their roadmaps contempt the bearish recession.


Being disposable successful a nationalist beta version, Illivium is simply a cross-protocol open-world role-playing crippled (RPG) initially released connected Ethereum (ETH) blockchain. Besides blockchain technology, Illuvium employs scaling solution Immutable X for minimum fees and enhanced throughput. In Illuvium, players research the integer satellite and look for autochthonal creatures (Illuvials).

08Characters of Illuvium satellite // Image by Illuvium

On Illuvium, players tin vie against each different for in-game assets (NFTs). Also, experienced Illuvium enthusiasts tin turn their illuvials to unlock caller crippled levels. In the Web2 world, illuvials tin beryllium compared to Pokemons. By property time, implicit 19,000 onshore plots successful Illuvium metaverse person been sold to Ethereum (ETH) gaming pros and newcomers.

Currently, 3 modes of Iluvium are being unveiled: Arena, Zero and Overworld. Illuvium Arena is disposable successful beta, portion 2 precocious modes volition beryllium made nationalist soon. Illuvium’s autochthonal token, dubbed ILV, underpins the tokenomics of the task acting arsenic its governance and inferior asset.

My Neighbor Alice

Launched successful January 2021, My Neighbour Alice crippled invites its players to a magic satellite wherever cryptocurrency holders tin bargain and merchantability NFTs, acquisition virtual land, conscionable each different and socialize. Active connected the apical of Ethereum (ETH), Cromia and BNB Chain (BSC), My Neighbor Alice is 1 of the archetypal decentralized games to go disposable connected Steam and different mainstream gaming marketplaces.

09My Neighbor Alice Alpha Season 2 landing leafage // Image by My Neighbor Alice

Houses, fences, animals and plants are halfway in-game assets to merchantability successful My Neighbor Alice’s world. People tin make alliances, make analyzable gaming strategies and truthful on. The crippled is disposable successful a free-to-play mode, but for missions and levels with rewards successful crypto, players should ain ALICE tokens.

Old but Gold: Sandbox, Decentraland, Axie Infinity

Metaverse’s Big Three are going done a achy bearish recession with 95-99% losses of halfway token value, but they inactive stay fashionable among cryptocurrency enthusiasts with assorted levels of expertise.

The Sandbox is an Ethereum-based metaverse that allows the instauration of 3D avatars of persons, entities, brands and truthful on. Also, it works arsenic a level for enactment betwixt the ecosystems of assorted metaverses. SAND token is simply a gathering artifact of its economical architecture.

After important upgrades, Decentraland and its token, MANA, onboarded caller generations of gamers. Running since February 2020, this gamified metaverse should beryllium considered a seasoned of the segment.

Targeted by overmuch disapproval implicit its unsustainable fiscal model, Axie Infinity (AXS) remains successful absorption for professionals of the GameFi and NFT segments. In December 2022, it was decided to beforehand the level of its decentralization; this, successful turn, triggered a double-digit terms spike.

Trends successful metaverses for 2023

Here are immoderate spheres that mightiness beryllium trending successful 2023 successful the metaverse segment. Largely, they are astir the corporations’ metaverse journeys.

Corporate metaverses

For planetary corporations, moving successful metaverse unlocks caller opportunities for promotion, concern improvement and gathering selling strategies. In this case, metaverses are utilized arsenic a new-gen mode to interact with radical (clients, employees, competitors) successful a 100% virtual environment.

For instance, FMCG heavyweight Mondelez moved the process of caller unit onboarding to metaverse successful bid to optimize the processes of investigating and training. New employees tin spot grooming videos and virtually sojourn each Mondelez units without leaving the grooming office. Also, Nestle’s Purina employs metaverses to amended caller unit and show concern processes to newbies.

010Inaugural BMW metaverse task iX1 // Image by BMW

Due to its highly immersive nature, metaverse is an perfect situation for the investigating of plan prototypes. German automobile producers BMW and Mercedes-Benz are already experimenting with integer twins of caller cars, demonstrating them successful firm metaverses. Luxury outfits shaper Balenciaga besides demonstrates caller models successful metaverse earlier releasing them “offline.”


Virtual world (VR) and augmented world (AR) technologies are of important value for the metaverse conception arsenic some technologies are designed to present an immersive 3D situation and existent presence.

Combined with cutting-edge VR/AR tooling, including Oculus Quest, Windows Mixed Reality, VIVE and different mainstream VR glasses, visitors tin research metaverses, interacting with brands and their products.

Besides that, VR and AR technologies tin beryllium integrated successful metaverses to invitation Web3 enthusiasts to eccentric societal campaigns. For instance, VR innovator Vrse launched a Virtual Giving Trip foundation run to let its clients to acquisition a brace of shoes for radical successful request without really visiting shops.

Metaverses arsenic marketing

Since 2020-2021, galore brands person started leveraging metaverses to advertise their products and rise marque awareness. Actually, this strategy has a batch successful communal with merchandise placement successful video games. In Web2, large brands were represented successful GTA and different mainstream RPGs.

Not dissimilar that, luxury marque Gucci opened Gucci Garden successful Roblox metaverse. In the archetypal 2 weeks of its operations, it was visited by astir 20 cardinal GameFi fans from each implicit the world. Also, Roblox onboarded a virtual skate parkland by world-leading instrumentality shaper Vans.

The Sandbox mainstream metaverse is the person erstwhile it comes to the fig of brands that established their presence. By the extremity of 2022, it scored partnerships with The Sims, Pokémon GO and Animal Crossing.

Final thoughts

Simply put, some the NFT and metaverse segments volition stay applicable successful 2023. The 2 segments volition migrate to acold much mature usage cases alternatively of entertaining ones. The inflow of VC superior volition apt decrease.

Meanwhile, the brands’ involvement successful metaverse-based selling volition not vanish: caller opportunities for advertizing volition beryllium disposable successful upcoming and existing projects.

Also, the ways mean users tin payment from interacting with metaverses volition stay unchanged: trading in-game assets oregon territories, breeding virtual tokenized characters,  buying/selling autochthonal cryptocurrencies of NFT- and metaverse-themed products and competing against each different successful virtual tournaments.

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